Achieve Media is a local marketing agency; we specialize in serving small businesses and local franchises. When we tell people that we’re a “local” agency, they often think that means that we’re local to their area. Although that’s usually true, it’s not actually what we mean. A local marketing agency is an agency that specializes in businesses with a physical location, otherwise known as local businesses (as opposed to online businesses).
Local businesses have unique needs when it comes to digital marketing. It’s important that they are easily found on search engines specifically in their geographical area. For example, an infant clothes store that is an online store, will be fighting to rank in the top five of Google for “baby clothes.” In contrast, an infant clothes store with a brick and mortar shop in Sacramento will be aiming to rank for “baby clothes Sacramento.” The local shop would also be vying for top spot on Google Maps.
For many local businesses it’s tempting to ignore the marketing aspect. The beautiful shop & amazing signs seems like enough advertising. Or they make a Facebook business page & quick website and are satisfied. However, the choice to engage in marketing, or ignore it can be the difference between just getting by and thriving. According to Hubspot, “ 97% of people learn more about a local company online than any other medium. In fact, 88% of mobile online searches for local businesses result in either a call or business visit within one day.” These are business changing statistics that shouldn’t be ignored.
For some business owners, the thought of marketing is just overwhelming. Terms like SEO, social media strategy and web development can be intimidating when you are already in neck deep building your business. However, with a well made plan it doesn’t need to be scary.
We offer two service levels for local businesses to guide them through the marketing process:
The first level is the complete done for you solution. We start by making a custom marketing plan specific to your business. From there we implement the steps in the plan. Usually the first couple of months are a bigger investment, as there are large projects to be tackled such as website redesign, etc… Once the big projects are tackled, you would step down to a lower priced maintenance plan, depending on your business needs, this often includes ongoing SEO and website maintenance. This white glove solution is a bigger financial commitment, but it is usually the fastest way to get ranked in the top five on Google. Also, keep in mind that there are never any surprises when it comes to the cost. Prior to committing to our services, you will receive a quote detailing the exact cost of your marketing project and ongoing maintenance costs.
The second option for our services is a modified DIY plan. First, we develop a marketing plan with you. Then we would complete the most difficult tasks (often this would include website redesign and the initial SEO optimization). Next we would set up the rest of the tasks and train you (or an employee of your choosing) in the completion and maintenance of these tasks. For a business owner who has either a limited budget or has extra time (or an employee with extra time), this can be a great option.
If you think either of these options may be right for your business, contact us for a no-obligation quote. Email us at firstname.lastname@example.org or give us a call at 415-766-2260.